First, take a peek at this article. It offers a couple critical lessons for approaches to social media. Personally, I’ve spent too long with sloppy LinkedIn and Twitter pages. Somehow, I thought that these were excellent places for me to create a titanic force of interdisciplinary professionalism with expertise in areas from prose poetry to SpaceCAD. The rouge economist who would rather make a stop-action movie with Legos, or write a novel than contemplate macroeconomic dogma (however true this may be). Some well-directed paternal advice finally prevailed on me, and I eventually dedicated a sleepless night to getting my social media back into shape. I have slowly realized that employers take social media seriously; the way you present yourself on social media has the same, if not a greater, impact on employer perception of you than how you dress for an interview. It is a strong element shaping the first foot you put forward. Also, know your audience. When I worked in Washington DC, networking via Twitter was just what all of the young professionals did. It wouldn’t have made much sense for me to have an Instagram, as I wouldn’t be effectively targeting my “audience.” If you are an artist, musician, or developer, you should probably use Cowork Unite (self promotion is important;), because it is an excellent way to network with people like you and employers looking for your skill sets. All didactic blabbing aside, I really should meditate seriously on Step 6. Logging time looking at pictures and following Tyler the Creator on Twitter have seriously cut into my productivity. Post by: David Manning

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