To start, here’s an excellent article from Freelance Shack to add to your personal branding series. While it can feel like time would be better spent working and improving your craft, a few simple things can transform you from a run-of-the-mill freelancer to someone who brings a distinct specialty and voice to your work. People love visuals, and creating a logo doesn’t just show your professionalism and attention to detail, but it can also be a boon in grabbing a potential client’s eye. Really, its like wearing the right tie: It’s a sad truism that people judge books by their cover, but why not turn this into an advantage! Post by: David Manning

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