Denver Co-Working is Going Niche. It’s About Time!

How this trend can help you broaden your own business
An article published this week in the Denver Post highlighted one of the many ways where the Denver co-working marketplace is leading the country – going niche! With a robust set of space options now available to co-workers in the City – with 12 slated for full operations by the end of the year – space owners are now distinguishing themselves by choosing to cater to a specific type of worker. One is targeting folks in the legal field, another those in the burgeoning marijuana industry, and one for those working within sustainable industries, the spaces are now competing more aggressively to appeal to their audiences. But what do you think? Does working in a space specifically designed for your industry benefit or harm your goals? For many, working in a co-working space is about networking. It’s about building your client base and your workload, or finding leads to new opportunities. But if you’re a lawyer, sitting next to another lawyer, does that expand your lead potential or hurt it? If the space is targeting a sector – like marijuana or sustainable industries – perhaps this cross-collaboration and networking is a little more feasible than if its targeting a profession in particular – like lawyers? Spaces within niche verticles seems brilliant to me. If we all work, for instance, in the building industry, and I’m an Architect and you’re a Builder and she’s a PR guru and he’s a Realtor, then wouldn’t the value of the network be tremendous?! Where’s that co-working space in Denver? Or what about Health – she’s a Wellness Coach, you’re an Acupuncturist, he’s a Trainer, and she’s a Home-Care Provider, and the space has clinical spaces for booking as well as closed meeting rooms for consultation – then what a dynamic space! Lunch n’ learns abound, holistic wellness can be offered in a one-stop shop, and happy hours provide great opportunities for product providers to present to a cross-population of practitioners. I, for one, like where Denver is going in terms of co-working and I am sure we will continue to see these niches broaden here in Colorado as well as in other major co-working markets like San Francisco, New York, and Minneapolis. Get ready, cause it’s looking like co-working is about to get a bit more sophisticated for all of us. At last.
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